CLARA & Brown Cat LINE WhatsApp Sticker GIF PNG
CLARA & Brown Cat: Blibli.com’s Cutest Duo for Spreading Ramadan Cheer
So, let’s talk about the company behind these super cute stickers. They come from Blibli.com, which is a pretty big name in the world of Indonesian e-commerce. If you’re not familiar, think of a massive online marketplace where you can get just about anything, from the latest gadgets and fashion to your weekly groceries. They kicked things off back in 2011 and have since built a solid reputation for being reliable and really focusing on their customers. As part of their “#KebaikanRamadhan” campaign, which was all about spreading kindness during the holy month, they dropped this adorable sticker set featuring their original characters, CLARA and Brown Cat. It was a fantastic way to connect with people and share some happiness, all while subtly reminding everyone of their brand in a fun, non-intrusive way. It’s a smart and heartwarming move from a major player in the digital shopping scene.
It’s #KebaikanRamadhan and Blibli.com is giving away happiness! Blibli.com’s CLARA and Brown Cat star together in this adorable sticker set to bring happiness! Friend Blibli.com’s official account to get them for free! Available till May 29, 2019.
- Title : CLARA & Brown Cat
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/14301
- Publisher : blibli.com
- Copyright : blibli.com
A Closer Look at the Adorable Antics
Diving into the sticker pack itself is like opening a little box of joy. The collection features sixteen unique designs starring the dynamic duo, CLARA and Brown Cat, and each one is packed with personality and perfectly suited for daily chats, especially during the Ramadan and Eid season.
Everyday Expressions and Festive Greetings
The collection is a brilliant mix of everyday reactions and festive-themed messages. In the top row, you’ve got Brown Cat ready for a shopping spree, wearing a Blibli-branded hat and shouting “BELANJA YUK!!” (Let’s shop!). Next to that, CLARA and Brown Cat are wishing everyone “MINAL AIDIN…”, a traditional Eid greeting, surrounded by festive rice cakes. Then you see Brown Cat on a scooter, clearly on a mission, with a simple “OTW” (On The Way). The row finishes with a very happy cat enjoying a pre-dawn meal, inviting you to join with “SAHUR YUK!” (Let’s have Sahur!). The emotions continue with a cat rolling on the floor in laughter (“HAHAHA!”), the pair popping out of a shopping bag to say “HELLO!!”, and them peeking from a gift box to wave “BYE!!”. There’s also a touching moment where a tearful CLARA is comforted by Brown Cat, captioned “MOHON MAAF” (I’m sorry), a phrase often used to ask for forgiveness during Eid.
From Full Tummies to Road Trips
The rest of the set captures more relatable moments. There’s CLARA looking totally satisfied after a good meal with a contented “KENYANG~” (I’m full), followed by a sticker where she’s hugging Brown Cat out of hunger, exclaiming “LAPER!” (Hungry!). Brown Cat gives an enthusiastic thumbs up to declare something is “MANTUL!!” (Awesome!), and CLARA gives a confident “OK SIP!”. The gratitude is covered with Brown Cat offering a bag of fruit to say “THANK YOU!!”. And for moments of pure hype, you have the duo looking thrilled with “ASIIAPPP!”, a popular slang term for being ready. The set even captures the spirit of the annual Eid homecoming journey with “MUDIK!”, showing the pair in a car, ready for a road trip. Finally, a playful interaction where Brown Cat gives CLARA a Blibli box is cheekily captioned “SAA AE!”, a fun slang expression that sort of means “Oh, you!”.
More Than Just Cute Illustrations
This “CLARA & Brown Cat” sticker set is a perfect example of how a brand can do marketing right. It’s not just a random collection of cute drawings; it’s a thoughtfully crafted campaign by Blibli.com, which operates under its parent company, PT Global Digital Niaga Tbk. By creating these charming mascots, the e-commerce giant makes its massive platform feel more human and approachable. Instead of just being a website, Blibli.com becomes a brand with a friendly face, making it easier for customers to form a positive connection.
A Stroke of Marketing Genius
The timing and execution of this release were spot-on. Launching these stickers during Ramadan and theming them around the holiday’s activities was a brilliant move. The messages about Sahur, Mudik, and asking for forgiveness were incredibly relevant to their Indonesian audience, making the stickers highly shareable. This is a classic digital engagement strategy. By offering the sticker pack for free to users who followed Blibli.com’s official account, the company directly increased its follower count and audience reach on messaging platforms like LINE. The limited-time offer, which ended on May 29, 2019, added a sense of urgency that encouraged immediate downloads. It’s a win-win: users get fun, expressive stickers to use with friends and family, and Blibli.com gets increased brand visibility and engagement in a way that feels organic and genuinely delightful. It’s a fantastic showcase of how creative digital content can build a brand’s community and spread a little bit of happiness at the same time.
