Delighted Friends LINE WhatsApp Sticker GIF PNG
Delighted Friends: When P&G Indonesia Made Our Chats More Expressive
So, get this! You know Procter & Gamble, right? The massive company behind everything from your shampoo to your laundry detergent. Well, it turns out their Indonesian branch, P&G Indonesia, once dipped its toes into the world of digital chat stickers, which is a pretty fun surprise. They released a sticker collection called “Delighted Friends,” and it was all about giving people a way to show how they’re feeling when words just aren’t enough. It’s a really clever move for a consumer goods giant, stepping away from physical products to create something purely for digital expression. They even set up an official account called “Friend Delight Me” to go along with it, offering tips and connecting with users. This wasn’t a permanent thing, though; these charming stickers were only available for a limited time, vanishing after May 16, 2016, making them a cool little piece of digital history.
When your feelings can’t be described with words, these friends are delighted to help you to express them! Friend Delight Me’s official account to get the set as well as useful tips! Available till May 16, 2016.
- Title : Delighted Friends
- Price : Free
- Type : Static
- Region : Indonesia
- Link : line://shop/detail/6300
- Publisher : P&G Indonesia
- Copyright : PT. Procter & Gamble Home Products Indonesia
Let’s Meet These Expressive Friends
Taking a look at the sticker sheet is like opening a little window into everyday chats and emotions. The art style is super cute and animated, featuring a main character with long, shiny black hair who goes through a whole range of feelings. In the top row, you’ve got a group of three pals hanging out with the text Ramean Lebih seru! which basically means “The more, the merrier!”. Right next to that, our main character looks totally fed up, leaning on a table with a grumpy KZL!! (an abbreviation for being annoyed). But her mood swings quickly to pure joy with a celebratory jump and a big YAY!, and then to a chill vibe with a wink and the phrase Santai Aja!, telling you to just relax.
The emotional rollercoaster continues through the rest of the collection. There’s a sticker for when you’re feeling a bit dramatic (Rempong Deh!), and one for when you’re literally bursting with laughter (Hahaha Ngakak!). We’ve all had those moments of being extra sensitive, perfectly captured by a moody-looking character under a big hat with the text Baper Nih... Of course, no sticker pack is complete without a sincere apology, which we get with a sweet, sad-faced Sorry ya…. The collection also covers surprise with a classic OMG?!, gratitude with a cute girl in a red dress saying Makasiii… (Thank youuu), and a playful accusation of being nosy with a masquerade-masked character asking Kepo Ya??. It even has stickers for motherhood, featuring an adorable mom and baby moment captioned Duh Gemesh Deh… (So cute…) and a sleepy baby that’s just too precious.
So, Who’s Really Behind the Cuteness?
It’s always interesting to peek behind the curtain and see who’s pulling the strings, even for something as fun as a sticker pack. In this case, the publisher was P&G Indonesia, which is the local face of the global Procter & Gamble powerhouse. You wouldn’t typically associate a company known for Pantene or Pampers with creating digital art for your messaging apps, but it was a fantastic way for them to connect with a younger, digitally-savvy audience in Indonesia. Instead of a traditional ad, they created something useful and entertaining that people could share with their friends. It’s a brilliant strategy to build brand loyalty and stay relevant in a fast-paced digital world. By offering the “Delighted Friends” set, they weren’t just selling a product; they were becoming part of the daily conversation.
The Official Name on the Dotted Line
While we know them as P&G Indonesia, the official legal entity behind the operation is PT. Procter & Gamble Home Products Indonesia. Think of it as the company’s full government name. This is the entity that holds the copyright to the “Delighted Friends” sticker designs and handles all the official business. It’s a reminder that even a fun, lighthearted project like a sticker set has a formal corporate structure behind it, ensuring everything is legally sound. So, while P&G Indonesia was the brand name that promoted the collection, PT. Procter & Gamble Home Products Indonesia was the one with the official ownership, making sure these delightful characters were properly their own.
The “Delighted Friends” campaign was a short-lived but memorable foray into digital communication for P&G. The limited-time availability created a sense of exclusivity and urgency, encouraging people to download the set while they could. The tie-in with the “Friend Delight Me” official account was another smart move, as it created a direct channel for P&G to engage with consumers, share content, and keep their brands top-of-mind. It shows a deep understanding of how platforms like LINE and WhatsApp work, not just as communication tools, but as ecosystems for brand interaction. All in all, this collection was more than just a set of cute pictures; it was a well-thought-out marketing campaign that brought a bit of delight to countless digital conversations.
