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Rakyim Smile Family: A Warm Thai Welcome for Your Chats
Are you looking to add some warmth and friendly vibes to your daily chats? The cheerful team at Muang Thai Life is here to help with their delightful character set. Let us introduce you to a charming group of digital companions designed to brighten up your messaging experience.
Muang Thai Life Assurance Public Company Limited is a major player in Thailand’s insurance scene, but they are also digital pioneers. By bringing their mascots into the messaging space, they have found a clever way to make insurance feel approachable, friendly, and deeply connected to everyday life.
Rakyim Smile Family – 8349
Rakyim & the gang come back to make you smile. Friend Muang Thai Life’s official account to get them. Available till May 10, 2017.
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- Title : Rakyim Smile Family
- Price : Free
- Type : Animation
- Region : Thailand
- Link : line://shop/detail/8349
- Publisher : Muang Thai Life
- Copyright : Muang Thai Life Assurance Public Company Limited

Meet the Cheerful Gang
Friendly Faces and Daily Phrases
The collection features sixteen distinct illustrations laid out in rows of four, starring Rakyim, the lovable mascot with a round face and bright blue hair accents, along with his supportive family. Most of these designs feature Thai phrases that are incredibly handy for everyday conversations.
In the first row, we start with Rakyim waving cheerfully with the Thai word สวัสดี (Sawasdee), which means hello. Next, a lovely female character with orange hair bows gently in a traditional Thai gesture called a Wai, accompanied by the word ขอบคุณ (Khob khun) for thank you. Rakyim then gives an enthusiastic thumbs-up alongside เยี่ยม (Yiam), meaning great, followed by a caring mother figure cradling a red heart with the text รักเลย (Rak loei), which means love it.
The second row brings some classic daily drama. A supportive father character salutes confidently with the text สู้ๆ (Su su), which means keep fighting or hang in there. Rakyim then sheds dramatic tears next to the word แง (Ngae), representing a crying sound, while the orange-haired girl looks surprised with her hands on her cheeks next to อุ๊ย (Ui), which translates to oops. Rakyim wraps up this row holding a green megaphone with รับทราบ (Rap thap), meaning acknowledged.
Row three offers cozy, relatable vibes. Rakyim and his female counterpart cheer together under the word เย้ (Yay), followed by a cute baby sleeping soundly under a blue blanket with ฝันดี (Fan dee) for good night. The father character looks puzzled next to a giant question mark and the word ห๊ะ (Hah), meaning what, while Rakyim politely bows his head with ขอโทษ (Kho thot) to say sorry.
The final row adds fun everyday scenarios. The orange-haired girl presents a gift box labeled HBD for happy birthday. Next, an exhausted Rakyim wipes sweat from his brow next to เหนื่อย (Nuai), which means tired. The mother character happily holds a warm plate of food with ทานข้าวกัน (Than khao kan), meaning let us eat, and finally, Rakyim playfully peeks from the side like a curious neighbor next to ส่อง (Song), which means peeking.
Corporate Creativity and Copyrights
Creating memorable digital assets is a brilliant strategy for modern brands. Muang Thai Life Assurance Public Company Limited holds the copyright for these designs, ensuring their brand identity remains distinct and protected. By utilizing friendly mascots like the Rakyim family, corporate entities can seamlessly blend customer service with lighthearted digital communication.








