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Santaro and Friends: Bringing Japanese Folklore to Your Daily Chats
If you love Japanese culture, you have probably run into au, one of Japan’s biggest mobile giants. They are famous for their hilarious, award-winning Santaro ad campaign that reimagines legendary folklore characters as everyday buddies.
This brand has totally mastered the digital assets space by turning beloved commercial characters into highly expressive stickers. By blending traditional myth with modern humor, au connects with millions of users daily through these vibrant characters.
Santaro and Friends – 5942
au’s Santaro series is back with a third round of stickers! Oni-chan joins the full gang of mythic heroes featuring Momo-chan, Ura-chan, Kin-chan, Kagu-chan, and Oto-chan. Friend au’s official account to get the set for free! Available till March 7, 2016.
- Title : Santaro and Friends
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/5942
- Publisher : au
- Copyright : au
Meet the Folklore Gang
This pack features Japan’s top legendary heroes: the brave Momo-chan (Momotaro), the laid-back fisherman Ura-chan (Urashimataro), the strong Kin-chan (Kintaro), the beautiful Kagu-chan (Kaguyahime), the elegant princess Oto-chan (Otohimé), and the friendly demon Oni-chan.
Every Fun Sticker Explained
Row One: Energetic Greetings
The first sticker shows Ura-chan and Kin-chan chasing Momo-chan as he kicks a giant rice ball, shouting Chotto! Chotto! (Wait! Wait!). Next, Momo-chan throws his hands up under falling cherry blossom petals, yelling Banzai! (Hooray!). Then, Ura-chan points happily with an Iine! (Nice!) approval text. To finish the row, Kin-chan bursts out in a roaring Hahahahaha! laugh with lines of sweat flying off his face.
Row Two: Drama and Sparkles
Row two brings the attitude. Oni-chan points with a smirk, saying Oni-wakaru (I totally get it), playing on his demon identity. Then, a stern Kagu-chan glares sideways and shouts Oi! (Hey!). Next, Oto-chan sparkles with sheer joy and clasped hands alongside the word Ureshii (I’m so happy). Finally, the three boys watch in awe as a giant peach splits open with a loud Pakkaan! sound effect.
Row Three: Over-the-Top Expressions
Row three gets highly emotional. Ura-chan looks utterly devastated in his blue outfit next to the word Shokku! (Shock!). Next, Oni-chan energetically beats a traditional taiko drum, shouting a cheerful Ryokaissu! (Roger!). Kagu-chan lovingly squeezes a giant pink heart with Gyu~ gyu~ (hug) sounds, while Ura-chan sits cross-legged, playing his traditional shamisen peacefully.
Row Four: Daily Reactions
Row four wraps up your day. The three boys vertically peek through a sliding paper door with a silent stare, accompanied by the sound effect Jii… (staring). Oto-chan waves cheerfully, saying Maido ari~ (Thanks for your patronage). Kin-chan holds a book with kindling on his back, looking puzzled as he asks Nanika? (Is something wrong?). Finally, a tired Momo-chan tucks into bed, murmuring Mou nete… (Going to sleep now…).
Copyright and Creators
All rights for these wonderful designs belong to au, a trademark of KDDI Corporation. This telecom titan has successfully bridged the gap between national advertising campaigns and personal messaging, proving that brand mascots can become a natural, beloved part of our everyday conversations.
