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Shiromaru and Curves Stickers: The Cutest Gym Motivation You’ll Ever See
Have you ever seen a sticker pack so cute it makes you want to go to the gym? Well, you’re about to! Let’s talk about Curves, the publisher behind this adorable collaboration. You might know them as the fitness club just for women. They’ve built a whole empire on being a friendly, non-intimidating alternative to traditional gyms. Their whole thing is a quick, 30-minute circuit workout that’s super efficient and effective. It’s a space where women can feel comfortable and supported. So, it makes total sense that they’d team up with a character as sweet and approachable as Shiromaru. This isn’t just a random sticker pack; it’s a perfect reflection of their brand identity. They’re not about yelling trainers and clanging weights; they’re about encouragement, community, and feeling good, which is exactly what these stickers radiate.
A collaboration between the popular character “Shiromaru” and “Curves, the 30-minute health and fitness club for women” is here! Get the stickers by friending the Curves official account♪ Available until: October 27, 2025.
- Title : Shiromaru and Curves Stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35599
- Publisher : Curves
- Copyright : Tomoko Ishii
A Peek at These Adorable Stickers
This sticker sheet is packed with personality, blending everyday Japanese expressions with a subtle hint of fitness fun. The character, Shiromaru, is a master of minimalist charm, and it really shines here. Each sticker tells a little story, perfect for dropping into a chat to add some extra cheer.
First Row of Fun
Kicking things off, the first sticker on the left shows a shy Shiromaru, poking its fingers together with the Japanese onomatopoeia ‘puni puni’ next to it, which means ‘squishy’ or ‘soft’—so cute! Next, we have a super cheerful Shiromaru waving with a bunch of pink hearts floating around. The third sticker is a classic expression of gratitude; a smaller Shiromaru is bowing next to a big pink sign that reads ‘Arigatou gozaimasu,’ a formal ‘Thank you very much.’ To finish the row, Shiromaru holds up a bright green sign with ‘Yoroshiku onegaishimasu,’ a polite phrase used for introductions or when asking for someone’s cooperation. It’s a go-to for starting a new project or friendship.
Second Row of Daily Expressions
The second row captures some great daily moments. On the far left, a sleepy Shiromaru is tucked into bed with a little snot bubble, saying ‘Oyasumi,’ or ‘Good night.’ Next to that is a confident Shiromaru giving a thumbs-up with a little sparkle, along with the text ‘Ii ne,’ which is like saying ‘Nice!’ or ‘Like!’. The third one is pure confidence, showing Shiromaru with its chest puffed out and yellow sparkles all around, looking quite proud. Finally, we see the first little nod to the collaboration! Shiromaru is holding a yellow mug with the Curves logo on it, offering a kind message: ‘Otsukaresama desu,’ a phrase that means ‘You’ve worked hard’ or ‘Good work today.’
Third Row of Reactions
This row is all about emotions and encouragement. We start with a very sad, crying Shiromaru, tears streaming down its face. But don’t worry, the mood picks right up! The next sticker features Shiromaru in a yellow Curves tank top, giving a big, friendly wave and an ‘OK’ sign. Then, a super-impressed Shiromaru exclaims ‘Sugoi!,’ which means ‘Wow!’ or ‘Amazing!’. The last sticker in this row is a simple but effective one: Shiromaru with a gentle, knowing smile, nodding in agreement with ‘Un, un’ written above, the Japanese sound for ‘uh-huh, uh-huh.’
Fourth Row of Motivation
The final row is where the fitness theme really gets going! On the left, a very enthusiastic Shiromaru is cheering with a pair of purple pom-poms, shouting ‘Fure- Fure-,’ the Japanese equivalent of ‘Go! Go!’. Next to that is a determined Shiromaru wearing a purple headband, clenching a fist and declaring ‘Ganbaru!,’ meaning ‘I’ll do my best!’. The third sticker is another one with the Curves branding; Shiromaru is in the yellow tank top, bowing politely and saying ‘Ohayou gozaimasu,’ or ‘Good morning.’ And for the grand finale, we have a flexing Shiromaru, looking proud of its tiny muscle and declaring, ‘Kinniku tte taisetsu!’ which translates to ‘Muscles are important!’ It’s the perfect motivational send-off.
The Genius Behind the Cuteness
So, who’s the mastermind behind the adorable little character gracing these stickers? That would be Tomoko Ishii, the Japanese illustrator who created Shiromaru. Her creation is a perfect example of the ‘kawaii’ aesthetic. Shiromaru, whose name literally means ‘white circle,’ is brilliantly simple. It’s just a round, white figure with basic features, but Ishii manages to pack so much emotion and personality into that minimalist design. That’s why the character has become so popular in Japan and is featured on all sorts of merchandise. Ishii holds the copyright, which is why her name is on the sticker pack even though it’s a promotion for Curves.
A Perfect Marketing Match
This collaboration is a fantastic example of smart branding. Think about it: Curves wants to position itself as a welcoming, supportive fitness community for women. A hardcore, intense-looking mascot just wouldn’t fit their vibe. But Shiromaru? He’s perfect. The character is disarming, cute, and universally likable. By putting Shiromaru in a Curves tank top or having him cheer you on, the brand associates itself with feelings of encouragement, positivity, and gentle motivation rather than grueling workouts. It’s a soft-sell approach that works wonders, especially on platforms like LINE or WhatsApp where these stickers are used to express emotions in daily conversations.
Why These Collaborations Work
This sticker set is more than just a cute download; it’s a win-win-win situation. Curves gets its brand message out in a fun, organic way every time someone uses a sticker. Tomoko Ishii gets to introduce her beloved character to a wider audience that might not have seen Shiromaru otherwise. And for users? They get a free set of high-quality, expressive stickers to use in their chats. It’s a brilliant loop of engagement. The user is happy with their new stickers, the creator gains more recognition, and the brand builds a positive, friendly image. It’s a much more personal and effective form of advertising than a standard banner ad, creating a genuine connection with potential customers through a shared appreciation for cuteness.
