Siaga COVID-19 LINE WhatsApp Sticker GIF PNG
Siaga COVID-19: How LINE Used Stickers to Spread Vital Health Messages
So, let’s take a trip back to a time we all remember vividly—the start of the COVID-19 pandemic. Amidst all the uncertainty, companies were finding unique ways to help out, and LY Corporation was no exception. As the parent company of LINE Indonesia, they knew exactly how to reach millions of people: through their phones. They rolled out a sticker pack called Siaga COVID-19, which translates to “COVID-19 Alert.” This wasn’t just a random collection of cute characters; it was a brilliantly designed public health campaign. LY Corporation has always been about creating services that fit right into the local culture, and this sticker set was a perfect example. It aimed to get everyone in Indonesia on the same page, fighting the spread of the virus together, one chat at a time. It was a simple, yet incredibly smart, way to share crucial information.
Mari kita bersama – sama melawan dan mencegah penyebaran COVID – 19 di Indonesia. Berteman dengan akun resmi LINE SIAGA untuk mendapatkannya. Tersedia hingga April 22, 2020.
- Title : Siaga COVID-19
- Price : Free
- Type : Animation
- Region : Indonesia
- Link : line://shop/detail/17145
- Publisher : LY Corporation
- Copyright : LINE Corporation
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A Sticker Pack for a Safer Tomorrow
You know how a picture can say more than words? Well, this sticker pack is a masterclass in that. It breaks down all the serious health advice into little, shareable, and honestly, pretty funny cartoons. Let’s take a look at what they cooked up.
The Golden Rules of Prevention
The first row of stickers really hammers home the basics. First up, we’ve got a guy with a huge, cheesy grin, enthusiastically washing his hands under a running tap. The message is crystal clear: Cuci Tangan Pakai Sabun (Wash Hands with Soap). Next to him, things get a bit more dramatic. A man with wild hair is screaming Jangan Sentuh!! (Don’t Touch!!) at his very calm, bald friend, who looks slightly confused. It’s a hilarious take on the whole ‘no-touching’ rule. Then, there’s a character in a meditative pose, reminding everyone, Jangan Panik (Don’t Panic)—a much-needed message about staying calm. Finally, a father and daughter duo stand apart, with the caption Jaga Jarak Dengan Yang Sakit (Keep Distance from the Sick), perfectly illustrating social distancing in a simple, family-friendly way.
Staying Healthy and Mindful
The second row continues the theme of self-care and social responsibility. A woman with heart-shaped eyes beams at a plate of delicious food, surrounded by the words Makan Makanan Bergizi (Eat Nutritious Food), complete with a green checkmark of approval. It’s a fun nudge to boost that immune system! Then, we see a character in a face mask standing in a crowd, with the text Kalo Batuk Pake Masker (If You Cough, Wear a Mask). This one is a straightforward and vital piece of advice for being in public spaces. The last two stickers are text-free but just as powerful. One shows a man with wavy hair looking absolutely wiped out, slumping over with droopy eyes. The final image features a character with curly hair, rubbing his temples with a look of pure exhaustion and stress. These two perfectly capture the feeling of being unwell or simply overwhelmed, reminding us to listen to our bodies and take it easy.
The Powerhouse Behind the Pictures
So, who are the masterminds behind this clever campaign? It all comes back to LINE Corporation and its parent company, LY Corporation. What’s really fascinating about LINE is that its origins are tied to a crisis. The app was first developed in Japan in 2011 as a reliable communication tool after the Tōhoku earthquake and tsunami damaged phone infrastructure. So, you could say that helping people connect during difficult times is baked into the company’s DNA. It’s no surprise, then, that they’d step up during another global crisis like the COVID-19 pandemic.
LY Corporation operates LINE Indonesia, and they are incredibly good at what they do. They don’t just parachute a generic service into a new country; they dive deep into the local culture. This “Siaga COVID-19” sticker pack is a prime example of their hyper-localized approach. The art style, the Indonesian slang and phrases, and the relatable characters all feel authentic. With over 90 million users in Indonesia, LINE isn’t just a messaging app; it’s a massive communication network. Using this platform for a public health initiative was a stroke of genius. It allowed them to bypass the noise of traditional media and deliver important, life-saving information directly into people’s daily conversations.
Ultimately, the campaign highlights the unique power of stickers in modern communication. They are more than just cute decorations for your texts. They can be incredibly effective tools for education. They’re visual, easy to understand regardless of literacy level, and highly shareable. A message like “wash your hands” might get lost in a block of text, but a funny cartoon of a guy joyfully scrubbing his hands is memorable. By making these messages engaging and approachable, LINE and LY Corporation managed to make public health advice feel less like a stern lecture and more like a friendly tip from a pal. It was a quiet, digital-frontline effort that likely made a real difference.
