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Suntory Lion is Always by Your Side: Your Chats Just Got a Whole Lot Cuter
Ever wonder where those super cute stickers in your chat apps come from? Well, if you’ve seen an adorable white lion with a fluffy orange mane popping up, you can thank Suntory Wellness. They’re the creative force behind the “Suntory Lion is Always by Your Side” sticker pack. Now, Suntory might make you think of drinks, but their Wellness division is all about health and well-being. They’ve cleverly introduced this character, the “Deli Lion,” through their Suntory Wellness Online Shop. It’s a pretty smart way to get their friendly-faced mascot into our everyday lives. Instead of a boring ad, you get a fun, expressive lion to spice up your conversations. This energetic little guy is designed to deliver a dose of cheer right to your screen, and honestly, who couldn’t use more of that?
The super popular “Deli Lion” stickers from the Suntory Wellness Online Shop are back! Filled with super useful daily greetings, let the energetic Deli Lion join in on your fun chats! Link your account with the “Suntory Wellness Online Shop” official account to get these stickers. Available until: September 29, 2025.
- Title : Suntory Lion is Always by Your Side
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/35379
- Publisher : Suntory wellness
- Copyright : Suntory Holdings Limited
Meet Deli Lion: A Sticker for Every Mood
This sticker set is a real treasure trove of expressions, perfect for pretty much any situation you’d find yourself in during a chat. The pack features eight different stickers of the delightful Deli Lion, each one packed with personality. You can see he’s wearing his signature light blue shirt with a big “S” on it, ready for action.
The top row is all about daily greetings and reactions. It kicks off with Deli Lion giving a friendly wave and a cheerful “你好” (Nǐ hǎo), which is a simple “Hello.” Next, he’s striking a peppy, encouraging pose, almost like a little dance, with the text “乾八雲!” (Gānbāyún!), which is his unique way of cheering you on. Then you’ve got the classic “What?!” moment, with a shocked expression and the words “哪泥?!” (Nǎ ní?!), a perfect aural stand-in for the Japanese “Nani?!”. To round out the row, a tired-but-relieved Deli Lion sits with a cool towel on his head after a long day, letting you know “辛苦了” (Xīnkǔle), or “You’ve worked hard.”
The bottom row is just as versatile and fun. First up is a confident Deli Lion giving a wink and a big thumbs-up with “好好的” (Hǎo hǎo de), meaning “Alright” or “Okay.” He then zips by on a cool pink scooter, complete with goggles, shouting “GO GO!” for when you need a burst of motivation. There’s also a sticker for when you’re playfully startled, where he leans back with the phrase “嚇但我豹!” (Xià dǎo wǒ bào!). This is a clever pun, as “bào” (豹, leopard) sounds like the particle “le,” making it a cute way of saying “You scared me!” Finally, he ends with a joyful dance, holding a flower, with the text “我倆一朵花” (Wǒ liǎ yī duǒ huā), a sweet phrase that literally means “We are a flower,” used to show closeness or just be incredibly charming.
The Brains Behind the Lion
Who is Suntory Wellness?
So, who exactly is Suntory Wellness? Think of them as the health-conscious sibling in the massive Suntory family. While Suntory Holdings Limited is famous for its huge range of beverages and foods, Suntory Wellness narrows its focus specifically to products that support a healthy lifestyle. This includes things like health supplements and other wellness-oriented goods you’d find on their online shop. By creating a character like Deli Lion, they give their brand a warm, approachable face. He’s not just a random cute character; he’s a mascot that embodies the energetic and positive spirit they want customers to associate with their wellness products. It’s a fantastic way to build a connection that feels more personal than corporate.
Connecting with Customers, One Sticker at a Time
Giving away free stickers is a brilliant piece of modern marketing. In an age where we’re bombarded with ads, a sticker pack feels like a gift. Suntory Wellness uses the “Deli Lion” set to slide their brand right into the heart of our daily interactions on platforms like LINE and WhatsApp. Every time you send a sticker, you’re sharing a little piece of their brand. The key part of their strategy, as mentioned in the promotion, is that you often have to link your account with the “Suntory Wellness Online Shop” to get them. This is a win-win: you get adorable stickers for free, and they guide potential customers directly to their digital storefront. It fosters brand recall and engagement without ever feeling pushy.
The Power of a Parent Company: Suntory Holdings Limited
Behind this clever campaign is the powerhouse, Suntory Holdings Limited. As the copyright holder, this Japanese global conglomerate has the resources and brand recognition to make campaigns like this a huge success. While you might be chatting with a cute lion, that lion is backed by one of the largest food and beverage companies in the world. This shows how even giant corporations understand the value of soft marketing and personal connection. The “Deli Lion” serves as a tiny, fluffy ambassador, building goodwill and keeping the Suntory name top-of-mind in a friendly, organic way. It’s a testament to the idea that sometimes, the most effective marketing isn’t an ad at all, but a character that makes you smile.
