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Tiovita dog: Meet the Adorable Pup Behind Japan’s Famous Fatigue-Fighting Drink!
Have you seen this absolutely adorable sticker set called “Tiovita dog”? It’s making the rounds on messaging apps, and for a good reason—this little pup is seriously charming! But here’s the fun twist: this character doesn’t come from a new animated show or a video game. The mascot, whose official name is “Chio Dog,” is the face of Chiovita Drink, a popular health product from Taiho Pharmaceutical. That’s right, a major Japanese pharmaceutical company is behind this bundle of cuteness! They created this character to bring a friendly and energetic vibe to their drink, which helps people recover from fatigue. It’s a fantastic way to make a health supplement feel more approachable. Plus, you can snag these stickers for free on LINE just by friending the Taiho Pharmaceutical Healthcare account before October 23, 2024. What a fun little bonus!
From Chiovita Drink (Designated Quasi-drug for fatigue recovery and prevention), the original character “Chio Dog” is here! Get the stickers when you friend the Taiho Pharmaceutical Healthcare official account! Available until October 23, 2024.
- Title : Tiovita dog
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/31422
- Publisher : TAIHO PHARMACEUTICAL
- Copyright : TAIHO PHARMACEUTICAL CO., LTD.
A Sticker for Every Mood
This sticker pack is just overflowing with personality. It’s like the creators really thought about all the little moments in a day where you’d want to send a quick, cute reaction. The pack features eight different poses of the Tiovita dog, and each one is more expressive than the last. They’re arranged in two neat rows, giving you a great range of emotions to choose from.
Top Row: Energy and Emotions
Starting from the top left, we have a super cheerful pup giving a big “OK” sign with a donut-like object, surrounded by excited scribbles. He looks ready for anything! Next to him, a dog is practically bouncing off the walls with glee, tongue out and arms wide, as if celebrating a huge win. The third sticker shows a more composed but equally happy pup, hands clasped together with little yellow stars sparkling around his head—perfect for showing gratitude or excitement. And to round out the row, there’s a sleepy-looking dog with closed eyes and a little “piku” sound effect above its head, probably signaling that it’s time for a quick break or a power nap.
Bottom Row: Everyday Moments and Big Feelings
The bottom row keeps the charm going. On the far left, the Tiovita dog has a moment of realization, with the Japanese text for “Naruhodo” (I see, or Ah, I get it!) floating beside him. It’s the perfect sticker for when something finally clicks. Next, we see the pup holding a seaweed-wrapped rice ball (onigiri) and saying “Otsukaresama,” a classic Japanese phrase for acknowledging someone’s hard work. It’s like he’s offering you a well-deserved snack! The third sticker features our cool canine giving a confident thumbs-up with a little star glinting nearby. And for the grand finale, the last sticker shows the dog lying on its back, wrapped in a banner that says “Aijou Ippon” (One Stick of Love), surrounded by floating hearts. It’s pure, unadulterated affection!
So, Who’s Behind This Cute Pup?
It’s always interesting to see where these characters come from, and the story behind the Tiovita dog is pretty cool. The character is the creation of Taiho Pharmaceutical Co., Ltd., a well-established Japanese pharmaceutical company that’s been around since 1963. While they might be known for some very serious work, they’ve also got a creative side. Taiho is a big name in Japan, operating as a subsidiary of the even larger Otsuka Holdings Co., Ltd. They are a research-driven company that puts a huge emphasis on developing new medicines.
From Serious Science to a Friendly Face
You might be surprised to learn that Taiho’s main focus is on pretty heavy-hitting fields like oncology (cancer treatments), immunology, and urology. They are recognized globally as a leader in creating innovative cancer drugs and have offices all over the world, including in the U.S., Canada, and across Asia. But alongside their prescription medications, they also develop and market over-the-counter products that support everyday health. That’s where Tiovita Drink comes in. It’s a “designated quasi-drug” in Japan, which basically means it’s a nutritional supplement designed to help your body bounce back from physical fatigue, provide nutrients when you’re not feeling your best, or just give you a boost.
A Mascot with a Mission
Creating the Tiovita dog, or “Chio Dog,” was a brilliant move. The character perfectly embodies the spirit of the drink—energetic, positive, and ready to help you get through your day. The stickers capture this by showing the dog in various states of action, rest, and happiness. It makes the product feel less like medicine and more like a friendly companion for your well-being. And just so everything is clear, all the rights and copyrights for this adorable character and its stickers belong entirely to Taiho Pharmaceutical Co., Ltd. They created this little guy, and he’s their official, lovable mascot.
