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Yummy: The Ultimate Daily Dose of Joy for Your Chats
Meet the cutest brand mascot on the block, courtesy of FamilyMart China! This major convenience store chain knows exactly how to make our daily routines a bit brighter, and their adorable character, Yummy, is here to prove it.
FamilyMart China has always been a wizard at creating fun, engaging digital assets that bridge the gap between snacks and social media. By introducing Yummy, they have successfully turned their brand mascot into a charming companion that perfectly captures all of our everyday emotions, making our digital chats feel way more personal and lively.
Yummy – 2117
Yummy’s stickers are now on LINE! Let’s be happy everyday with Yummy! Friend FamilyMart’s official account to get them. Available till May 15, 2014
- Title : Yummy
- Price : Free
- Type : Static
- Region : Taiwan
- Link : line://shop/detail/2117
- Publisher : FamilyMart (China)
- Copyright : FamilyMart (China)
Get Ready to Express Every Single Mood
The Happy and Excited Vibes
This set kicks off with Yummy sharing a sweet hug with a pink bunny, looking absolutely delighted next to a bright green YES!! bubble. If you are in a celebratory mood, there is a sticker of him in a yellow shirt cheering with a foaming beer mug and a megaphone. For expressing gratitude, Yummy clasps his hands with floating hearts under a warm THANK U caption. Want to show absolute awe? Look at his starry-eyed face glowing against a sparkly yellow background!
The Dramatic and Sad Moments
We all have off days, and Yummy gets it. One sticker shows him curled up in a gloomy, dark corner looking totally defeated. Another features him crying fat, blue tears with a simple SORRY… caption. When things go completely wrong, you can use the dramatic sticker of him sobbing uncontrollably under a yellow No!! sign, or the red-faced, furious sticker where he is snarling with sharp teeth. Talk about a temper tantrum!
Daily Greetings and Goofy Reactions
Saying hello is easy with Yummy waving enthusiastically next to a pink Hi! text. When the day is done, he snuggles under a night sky in his cute dotted sleeping cap for a cozy Goodnight~. He also bids a warm farewell waving under BYE BYE. But if you are feeling completely shocked, the sticker of him literally turned into a cracked, petrified stone statue with lightning strikes is pure comedic gold.
The Hustle and Grind
Working hard? Yummy has a sticker running away in absolute terror, sweating with a purple face. If you are drowning in work, you will relate to him typing frantically on his laptop next to towering piles of paperwork. To cheer yourself on, there is a sticker of him holding a fan and cash, next to a yellow bubble saying 加油, which is Chinese for Jiayou, translating to keep it up or go for it. Finally, when the stress is over, he happily dabs his tears of relief with a green tissue.
Corporate Magic and Character Copyrights
Branded stickers have become a powerful tool for companies like FamilyMart China. By securing the copyrights to lovable characters like Yummy, publishers can seamlessly weave their brand identity into our daily conversations. These digital stickers turn corporate mascots into relatable friends, building a strong, playful connection with customers that goes far beyond traditional advertising.
