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RACCOS×UMAJO: The Cutest Horse Racing Team-Up You Never Knew You Needed
Have you ever thought about horse racing and immediately pictured cute, cartoon animals? Probably not, but the Japan Racing Association (JRA) is here to change that! They’ve rolled out an adorable sticker set under their UMAJO brand, which is basically their super cool project to get more women into the horse racing scene. UMAJO, a clever mash-up of “uma” (horse) and “joshi” (girls), isn’t just about placing bets. It’s a whole vibe, rebranding the racetrack as a fun, fashionable, and exciting day out. To make this happen, they teamed up with the creators of the wildly popular character Raccos to launch the “RACCOS×UMAJO” sticker pack. It’s a brilliant move, using the undeniable charm of a beloved character to make the world of horse racing feel more welcoming and, let’s be honest, a lot cuter.
The popular character “Raccos” has teamed up with the official account of “UMAJO” (horse-loving girls) for a unique sticker set! Get them by befriending the official UMAJO account♪ Available until: August 11, 2022.
- Title : RACCOS×UMAJO
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/25484
- Publisher : UMAJO(JRA)
- Copyright : JRA | CHOCOLATE Inc.
So, What Do These Stickers Look Like?
Okay, let’s get into the stickers themselves, because they are just delightful. The set features the main character, a brown, beaver-like creature named Raccos with a signature red bow, and a few of its equally cute friends. They capture a whole range of emotions perfect for any chat. The top row kicks things off with some everyday pleasantries. You’ve got Raccos and a yellow, puppy-like friend sharing a warm drink with the message “Otsukaresama desu” (Thanks for your hard work). Next to it, an energetic Raccos in a green UMAJO shirt makes a big “O” with its arms, shouting “Yoroshiku!” (Nice to meet you!). Then there’s a super positive one where both characters give a double thumbs-up, complete with sparkles and a confident “Guh!” (Good!). The row finishes with a very polite sticker of the duo bowing deeply to say “Arigatou gozaimasu” (Thank you very much).
The bottom row is where the real drama and fun happen. One sticker shows Raccos and a rabbit friend cheering wildly with their fists in the air, perfectly capturing the excitement of watching a race. It’s followed by a hilariously dramatic sticker where Raccos and the yellow friend are just wailing, with waterfalls of tears streaming down their faces. For a calmer mood, there’s a sweet sticker with the yellow character sleeping peacefully on Raccos’s belly, captioned with a gentle “Oyasuminasai” (Good night). Finally, the set closes with a burst of motivation: Raccos points forward with a fierce, determined look, yelling “Ike~!” (Go for it!), while its friend peeks out from behind. It’s a fantastic mix of polite, funny, and encouraging messages.
The Creative Minds Behind the Crossover
This kind of perfect collaboration doesn’t just happen by accident. It’s the result of two very different, but very smart, organizations coming together. On one side, you have the powerhouse of Japanese horse racing, and on the other, a master of modern character design.
UMAJO: More Than Just a Day at the Races
Let’s talk more about UMAJO. This isn’t just some half-hearted attempt to sell tickets. It’s a full-blown marketing initiative by the Japan Racing Association (JRA), a massive organization that basically runs the show for horse racing in Japan. They recognized that the sport was often seen as a bit old-fashioned and male-dominated. UMAJO is their answer to that. The project creates dedicated spaces at racetracks called “UMAJO Spots,” which are comfy, stylish lounges just for women. They host events, offer special sweets, and provide guidance for beginners, all in an effort to reframe racing as a sophisticated and enjoyable social event. It’s less about the gritty details of betting and more about the beauty of the horses, the thrill of the race, and the fun of dressing up for a day out.
CHOCOLATE Inc.: The Masters of Cuteness
The other half of this dynamic duo is CHOCOLATE Inc., the creative company that brought Raccos to life. These guys are wizards when it comes to creating content and characters that just click with people. Raccos isn’t just a drawing; it’s an intellectual property with a distinct personality that resonates with Japan’s pop culture scene. CHOCOLATE Inc. specializes in exactly this: building worlds around their characters that feel relatable and fun. They understand the power of a cute face to sell an idea, and Raccos, with its charming and expressive design, is a prime example of their work.
A Perfect Partnership for a Niche Audience
When you put it all together, the RACCOS×UMAJO collaboration is a stroke of genius. JRA wants to tap into a younger, female demographic that might be intimidated by or uninterested in traditional horse racing. What better way to do that than by borrowing the appeal of a character that this audience already loves? It’s a friendly and disarming introduction. For CHOCOLATE Inc., it’s a fantastic opportunity to bring Raccos to a new audience and associate their character with a major national pastime. The sticker set serves as a digital handshake between the two worlds. Each time someone sends a sticker of Raccos cheering, they’re subtly engaging with the UMAJO brand and the excitement it represents. The joint copyright is a clear sign that this was a deep, strategic partnership, blending the JRA’s industry clout with CHOCOLATE Inc.’s creative flair to create something truly unique and effective.
