MIMI-chan×Obungu-san LINE WhatsApp Sticker GIF PNG
MIMI-chan×Obungu-san: Your New Favorite Limited-Time Sticker Duo
So, have you ever heard of NISHIMATSUYA CHAIN Co., Ltd.? If you’re not in Japan, maybe not, but over there, they’re a huge deal for anyone with kids. Think of a massive store filled with everything from baby clothes and maternity wear to strollers and toys. They’re a one-stop shop for families. To connect with their audience, Nishimatsuya has an absolutely adorable mascot, a sweet little rabbit named Mimi-chan. In a brilliant move, they’ve decided to team up with another massively popular character, Obungu-san, for a special sticker collection. This isn’t just any merchandise; it’s a limited-time digital goodie pack designed to make your chats a whole lot cuter. It’s a fantastic way for a major retailer to show off its playful side and bring its beloved mascot into our daily digital conversations.
【Limited Time】A collaboration between the super popular “Obungu-san” and Nishimatsuya’s “Mimi-chan” is here! This is your only chance to get these 8 cute stickers♪ Get them by friending the Nishimatsuya official account♪ Available until: December 17, 2025♪
- Title : MIMI-chan×Obungu-san
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35500
- Publisher : NISHIMATSUYA CHAIN Co., Ltd.
- Copyright : NISHIMATSUYA CHAIN Co., Ltd. | Obungu
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A Peek at the Adorable Sticker Lineup
This collection is a perfect blend of both characters’ charms, delivering eight unique expressions for all sorts of situations. The top row is a fantastic mix of pure joy and daily routines. It starts with two Mimi-chan bunnies in festive red outfits, excitedly holding four-leaf clovers and cheering “Nice!!”. Next to them, the two bunnies share a heartwarming hug, surrounded by floating hearts, creating a perfect sticker for expressing love and affection. Then, the scene shifts to Obungu-san, who’s just waking up in green striped pajamas, stretching under a cheerful sun with a “Good morning” greeting. To round out the row, we see Obungu-san diligently studying or working at a desk, offering a friendly “Good work today” message, which is perfect for signing off after a long day.
The bottom row continues to capture a wide range of emotions and common phrases. First up is Obungu-san, peeking over something with a little chick friend, confidently saying, “Understood!!”. It’s a fun and quirky way to say “Roger that!”. Following that, two Mimi-chan bunnies perform a polite, synchronized bow, a classic Japanese gesture of respect or apology, with the text “pekori…” representing the action. The mood then shifts to a more somber note, with the two bunnies looking distressed and letting out a worried “Uuuuuu~”. But don’t worry, the pack ends on a high note! The final sticker features a very happy Obungu-san, triumphantly holding a giant four-leaf clover and exclaiming “Waha!”, capturing a moment of pure, unadulterated delight.
The Masterminds Behind the Magic
It’s always interesting to see how these collaborations come together. On one side, you have a corporate giant, and on the other, a popular independent character. It’s a combination that creates something really special for fans of both.
Nishimatsuya’s Friendly Face: Mimi-chan
NISHIMATSUYA CHAIN Co., Ltd. isn’t just a business; it’s a brand that has built a strong connection with families across Japan. Mimi-chan, their rabbit mascot, is a core part of that strategy. She isn’t just a logo; she’s a character designed to be welcoming, friendly, and representative of the joy of childhood. By creating sticker packs like this, Nishimatsuya extends its brand presence beyond its physical stores and into the daily lives of its customers. A parent chatting with a friend can use a Mimi-chan sticker, creating a subtle but positive brand association. It’s a modern, clever, and genuinely fun way to engage with the community they serve, making the company feel more like a friendly neighbor than a massive retail chain.
The Independent Charm of Obungu-san
Obungu-san represents a different side of Japan’s character culture. Unlike a corporate mascot, Obungu-san likely gained popularity more organically, resonating with people through social media and unique merchandise. This kind of character often has a distinct personality and a dedicated fanbase. For a big company like Nishimatsuya, collaborating with a character like Obungu-san is a smart move. It introduces Mimi-chan to a new audience and lends a bit of indie credibility to their brand. This partnership allows Obungu-san to reach a wider, family-oriented demographic while helping Nishimatsuya stay fresh and relevant in the fast-paced world of digital trends.
A Partnership Sealed by Copyright
The copyright notice, NISHIMATSUYA CHAIN Co., Ltd. | Obungu, tells a very important story. This isn’t a case of one brand simply licensing another’s character. It signifies a true joint effort. Both parties hold intellectual property rights for this specific set of stickers, meaning they worked together to create something new that honors both their characters. This mutual ownership ensures that both Mimi-chan’s gentle image and Obungu-san’s unique appeal are represented authentically. These limited-run collaborations are a win-win: they generate excitement, drive engagement (like friending an official account to get the stickers), and create a memorable product that fans from both sides can enjoy before it disappears.
