MIMI-chan × Obungu-san LINE WhatsApp Sticker GIF PNG
MIMI-chan × Obungu-san: Your Chats Just Got a Whole Lot Cuter!
Ever wondered who brings those adorable digital treasures to your chats? Well, it’s none other than NISHIMATSUYA CHAIN Co., Ltd., a name you might recognize if you’ve ever shopped for little ones in Japan.
This company isn’t just about outfitting your kids; they’re smartly stepping into the digital communication space. By launching fun sticker packs, they’re showing how a long-standing retailer can stay relevant and connect with modern families beyond physical stores, making their brand mascots a part of daily digital interactions.
MIMI-chan × Obungu-san – 35500
【Limited Time】A collaboration between the super popular “Obungu-san” and Nishimatsuya’s “Mimi-chan” is here! This is your only chance to get these 8 cute stickers♪ Get them by friending the Nishimatsuya official account♪ Available until: December 17, 2025♪
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- Title : MIMI-chan × Obungu-san
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/35500
- Publisher : NISHIMATSUYA CHAIN Co., Ltd.
- Copyright : NISHIMATSUYA CHAIN Co., Ltd. | Obungu

Meet the Dynamic Duo: MIMI-chan and Obungu-san
Alright, let’s talk about the stars: Mimi-chan and Obungu-san! This special, limited-time collaboration brings Nishimatsuya’s charming mascot, Mimi-chan, together with the beloved Obungu-san. It’s a super-cute crossover for your chat apps, delivering eight unique, personality-filled stickers!
Sticker Spotlight: Eight Ways to Express Yourself
First, two bunny pals (Mimi-chan?) in red cheerfully hold four-leaf clovers, exclaiming “いいいいね!!” (Nice one!). Next, these bunnies share a sweet, heart-filled hug, ideal for pure affection. Then, Obungu-san stretches out of bed in comfy green pajamas, greeting the day with “おはようございます” (Good morning!) – super relatable for early risers. Following that, Obungu-san diligently peeks over a desk, with “おつかれさまです” (Thank you for your hard work!), great for acknowledging efforts.
The second row kicks off with Obungu-san in blue giving a confident thumbs-up, accompanied by a tiny yellow chick. “了解です!!” (Understood!) is ideal for confirming plans. The bunnies reappear, sharing a close moment with a humble “ぺこり…” (Pekori…), implying polite thanks or apology. Two downcast bunnies with “ううううう~” (Uuuuun~) express sadness or empathy. Finally, Obungu-san holds a four-leaf clover, looking absolutely thrilled and exclaiming “わはっ” (Wahha!). Pure joy and excitement! These stickers add unique emotion, making chats more expressive.
NISHIMATSUYA CHAIN Co., Ltd.: Beyond the Baby Aisle
It’s pretty cool how NISHIMATSUYA CHAIN Co., Ltd. isn’t just sticking to their roots as a major Japanese retailer for baby and children’s goods. For over sixty years, they’ve been a household name, supporting families across Japan. They were established in October 1956 and are even listed on the Tokyo Stock Exchange Prime Market. Their venture into digital stickers with Mimi-chan and Obungu-san shows a smart move to engage with their audience in new, fun ways, solidifying their place in the hearts of families, both offline and online.
The Magic of Collaboration and Digital Connection
NISHIMATSUYA CHAIN Co., Ltd. isn’t just selling baby clothes; they’re cleverly creating cultural touchpoints. These stickers are a smart way for them to leverage their brand mascot, Mimi-chan, and collaborate with popular characters like Obungu-san. It truly shows their understanding of how modern families communicate. By making these adorable packs available, they generate excitement and boost brand engagement. The fact that NISHIMATSUYA CHAIN Co., Ltd. holds the copyright, even for “Obungu,” highlights their investment in these digital assets and character partnerships. It’s more than just a promotional giveaway; it’s about building a beloved brand presence in the vibrant digital world of stickers.








