Stickers featuring “Iitoko Dori,” a type of bird that visits the East Japan area and is skilled at both avoiding peak times and riding the Shinkansen affordably, are now available! Use these limited-time stickers to liven up your chats! You can get them by becoming friends with the JR East Chat Bot official account! Available until April 21, 2025.

- Title : Peak shift iitokodori Stickers
- Price : Free
- Type : Static
- Region : Japan
- Link : line://shop/detail/34007
- Publisher : East Japan Railway
- Copyright : East Japan Railway Company

All Aboard the Sticker Express!
So, have you heard about the East Japan Railway Company? You probably know them as JR East. These folks are a pretty big deal in Japan – in fact, they’re the largest passenger railway company over there and a key part of the Japan Railways Group. It’s kind of fascinating, they actually came about when the government-run Japanese National Railways went private. This major shift happened back on April 1, 1987. Their main hub, their headquarters, is nestled in Yoyogi, Shibuya, right in Tokyo. Now, you might think a massive railway company would stick to, well, railways, but JR East has hopped onto the digital fun train by releasing some super cute stickers for your chats! It’s a cool way to see a giant of transportation connect with folks on a daily, digital level.
Meet Iitoko Dori: Your New Savvy Travel Buddy!
JR East has rolled out these adorable “Peak shift iitokodori Stickers,” and honestly, they’re pretty charming. The star of the show is “Iitoko Dori,” a clever little bird character who apparently knows all the tricks to navigating the East Japan area. Think of this bird as your guru for avoiding those crazy rush hours and snagging the best deals on Shinkansen rides. The whole idea is that “Iitoko Dori” means “taking the best parts” or “cherry-picking,” which perfectly fits this bird’s smart-travel persona. These aren’t just any stickers; they’re designed to jazz up your conversations and are around for a limited time, until April 21, 2025. Want to get your hands on them? It’s simple: just become friends with the JR East Chat Bot official account. Easy peasy!
A Peek at the Peak Shift Performer’s Poses!
Let’s dive into what these stickers actually look like, ’cause that’s where the fun is! This set is a whole vibe, capturing all sorts of moods and messages.
In the first row, you’ve got a sweet duo: a green bird perched on an orange one, both spreading their wings with a cheerful “ありがとうございます” (Thank you very much). Then there’s our green bird hero, looking quite determined riding an ostrich, with a speech bubble saying “今から帰る” (I’m heading home now) – complete with a little heart! Next, you see the green and orange birds again, this time taking a polite bow, captioned “ぺこり” (the sound of bowing). And rounding out the top line is the green bird showing off some impressively fluffy wings, while its orange pal zips by with a confident “OK!”
Moving to the second row, things get even more expressive. There’s a green bird absolutely losing it with laughter, “HAHAHAHA” emblazoned, complete with tears of joy. Then, a very suave green bird, hand over its beak, gives a sly “ニヤリ” (smirk). You’ll also find a green bird in a cool yellow shirt, flashing a thumbs-up and a speech bubble exclaiming “それな” (which is like saying “Exactly!” or “That’s so true!”). The last one in this row shows a green bird in a light blue shirt, looking a tad pensive or perhaps just calmly observing.
The third row kicks off with pure relaxation: a green bird fast asleep in a cozy nest, with “Zzz” floating above. Then it’s adventure time, with a green bird sporting an orange shirt and a backpack, giving a thumbs up and an encouraging “いいですね!” (That’s good!). The namesake sticker makes an appearance here, with our green bird, wings fully spread and wearing a sash, proudly proclaiming “いいとこドリ!” (Iitoko Dori!). And for those moments you need to apologize with a bit of a chuckle, there’s the green bird wearing a rhino helmet, saying “ごめんなサイ” – a clever pun, as “sai” means rhino and sounds like the end of “gomenasai” (sorry).
Finally, the last row is all about expressions. We see the green and orange bird pair celebrating with confetti and party poppers, with “おめでとう!” (Congratulations!). For those less triumphant moments, there’s a green bird face-down, utterly defeated, with “チーン” (a sound often signifying ‘game over’ or a moment of silence). Then, a green bird dressed in a lovely pink traditional-style robe offers a drink on a tray, with “おつかれさま” (Good work/Thanks for your hard work). The set finishes strong with a sharp-looking green bird in a beige coat, hand to chin, looking incredibly crisp, accompanied by “キリッ!” (the sound of looking sharp or focused).
Why Companies Love These Little Digital Darlings
It’s pretty interesting when you see big companies like JR East jump into the sticker game, right? It’s not just about cute birds; it’s a smart way to get their brand out there in a fun, engaging manner. Think about it: these “Peak shift iitokodori Stickers” aren’t just random drawings. They feature a mascot, “Iitoko Dori,” who embodies a specific message – smart travel, avoiding peak times, and using the Shinkansen wisely. This little bird becomes a friendly face for JR East, making a massive railway company feel a bit more approachable and, dare I say, cuddly.
These stickers are primarily designed for chat apps like LINE, which is massively popular in Japan, and even WhatsApp. By offering these digital goodies, JR East encourages people to interact with their brand daily. When you send a sticker to a friend, you’re subtly promoting JR East. The “limited-time offer” until April 2025 also creates a sense of urgency, nudging people to grab them while they can. Plus, the requirement to become friends with the JR East Chat Bot official account is a clever tactic. It helps JR East build a direct communication channel with users, potentially for future promotions or information sharing. It’s a win-win: users get fun stickers, and the company gets increased engagement and a bigger audience.
Copyright-wise, JR East definitely owns the rights to “Iitoko Dori” and all these sticker designs. This ensures that their unique character and branding remain exclusive to them. It’s a modern form of advertising that feels less like an ad and more like a fun tool for self-expression. These little digital images do a lot of heavy lifting – they convey emotions, share quick messages, and add a splash of personality to our texts. It’s no wonder so many companies, not just transport giants but businesses of all kinds, are using stickers to connect with their customers in a way that’s both memorable and light-hearted. It’s all about making that connection and staying relevant in our increasingly digital world.