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Peak shift iitokodori Stickers: JR East’s Adorable Bird Makes Off-Peak Travel Fun

Have you ever heard of the East Japan Railway Company? You probably know them better as JR East! They’re one of the biggest names in Japan’s railway scene, operating a massive network of trains, especially around the Tokyo and Tohoku regions. Yep, they’re the ones behind many of those famous Shinkansen bullet trains that everyone loves to ride. Whether you’re a daily commuter or a tourist exploring the country, you’ve likely used their services. Well, this major railway operator decided to dip its toes into the world of digital fun by releasing a seriously cute sticker set called the “”Peak shift iitokodori Stickers.”” It’s a creative way for them to connect with people and share a little bit of their company spirit in our daily chats.

Stickers featuring “Iitoko Dori,” a type of bird that visits the East Japan area and is skilled at both avoiding peak times and riding the Shinkansen affordably, are now available! Use these limited-time stickers to liven up your chats! You can get them by becoming friends with the JR East Chat Bot official account! Available until April 21, 2025.

• Title : Peak shift iitokodori Stickers
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/34007
• Publisher : East Japan Railway
• Copyright : East Japan Railway Company

• Peak shift iitokodori Stickers
• momozukin
• Suica’s Penguin

Meet Iitoko Dori, Your New Favorite Bird

The star of this sticker set is a charming green bird character named “”Iitoko Dori.”” The name itself is a fantastic little pun. In Japanese, iitoko dori means something like “”picking the best parts,”” and tori is the word for bird. So, this character is literally a bird who knows how to get the best deal! The whole idea is to promote smarter travel—avoiding crowded peak hours and finding affordable ways to ride the Shinkansen. It’s a marketing campaign wrapped in a super cute package, and honestly, it works.

A Tour of the Sticker Sheet

Let’s take a peek at what this feathered friend gets up to in the sticker pack. The collection is full of personality and captures a wide range of emotions and common chat phrases.

The top row kicks things off with a green bird and an orange bird stacked on top of each other, flapping their wings with a grateful “”Arigatou gozaimasu”” (Thank you very much). Next to it, the bird is comically riding a running ostrich, saying “”I’m heading out now.”” Then we see the two birds bowing deeply in a classic Japanese apology or greeting, labeled “”Pekori.”” The row finishes with the duo giving a cheerful “”OK!”” with big smiles and wings spread wide.

Moving down, the second row shows off the bird’s more mischievous side. There’s one where he’s laughing hysterically, tears flying everywhere, with “”HAHAHAHA”” written out. Another shows him with a smug grin, hand over his mouth, and the Japanese sound effect for a smirk, “”Niya!”” Then he’s pointing with a confident expression, saying “”Sore mo”” (That too). The last one on this row is just a close-up of the bird looking utterly exhausted and a bit sad.

The third row is just as expressive. A baby version of the bird is sleeping soundly in a nest with “”Zzz”” floating above. The adult bird gives a thumbs-up in another sticker, saying “”Ii desu ne”” (That’s good, isn’t it?). The title sticker makes an appearance here, with the bird soaring majestically and text that reads “”Iitoko dori!”” Finally, there’s a hilarious sticker where the bird is wearing a rhino helmet and looking sorry, with the text “”Gomennasai.”” This is a pun, as “”sai”” is the word for rhino and it’s part of the word for sorry!

The final row is for celebrations and winding down. The two birds are celebrating with confetti and streamers, shouting “”Omedetou!”” (Congratulations!). Next to that, a bird is passed out face-down on the floor with the sound effect “”Chi-n,”” which is like a “game over” or “I’m done” sound. Another sticker shows the bird in a pink yukata, looking relaxed and holding a drink, with the phrase “”Otsukaresama”” (Thanks for your hard work). The set ends on a high note with the bird striking a cool, confident pose, complete with a sparkle effect and the word “”Kiriri!”” which means to look sharp.

More Than Just Cute Pictures

What’s really cool about these stickers is the thought behind them. The East Japan Railway Company, which holds the copyright, isn’t just throwing random cute art out there. They’ve created a character and a theme that ties directly back to their business goals. They want to encourage people to “”peak shift,”” which means traveling during less busy, off-peak hours. This helps reduce congestion on their trains, making the ride more comfortable for everyone. The character, “”Iitoko Dori,”” perfectly embodies this idea of being a savvy traveler who gets the “best parts” of the journey—fewer crowds and better prices.

This is a limited-time promotion, which adds a bit of urgency and makes the stickers feel more special. To get them, users had to become friends with the official JR East Chat Bot account, a clever strategy to increase engagement with their digital services. This method helps JR East build a direct communication channel with its customers, allowing them to share updates, promotions, and travel information easily. It’s a win-win: users get a fun, expressive sticker set to spice up their chats on platforms like LINE or WhatsApp, and JR East gets to subtly promote its services and the benefits of off-peak travel. It’s a modern and friendly approach to marketing that feels less like an ad and more like a fun gift from your local railway company.