Purukumasan with H & M LINE WhatsApp Sticker GIF PNG

Purukumasan with H&M: Your New Favorite Chat Buddy Has Arrived!

Okay, so get this! The fashion giant H&M just dropped a new animated sticker set, and it’s honestly the cutest thing you’ll see all day. Teaming up with the popular character Purukuma-san, they’ve released “Purukumasan with H&M,” a collection of stickers designed to bring a little bit of calm and a whole lot of fun to your chats. It’s pretty cool to see a major clothing brand like H&M jump into the digital sticker world, but it totally makes sense. They’re making their brand a fun part of our daily conversations. These aren’t just static images either; they’re fully animated to capture Purukuma-san’s charming personality. The best part? You can get them by simply friending the H&M official account. Just a heads up, they’re only available until October 28, 2024, so you might want to grab them while you can!


Collaboration stickers featuring the popular character “Purukuma-san” and H&M are now available! These animated stickers featuring the calming character Purukuma-san will liven up your chats! Friend the H&M official account and get the stickers! Available until October 28, 2024.
Purukumasan with H & M

  • Title : Purukumasan with H & M
  • Price : Free
  • Type : Animation
  • Region : Japan
  • Link : line://shop/detail/32404
  • Publisher : H&M
  • Copyright : Coccoro

Purukumasan with H & M WhatsApp Sticker PNG
32404 – Purukumasan with H & M Sticker

Meet Purukuma-san: Your Go-To Sticker for Every Mood

This sticker pack is basically a complete set of reactions for almost any conversation. The star of the show, Purukuma-san, is an adorable white bear who’s incredibly expressive. The pack is laid out in a grid, showcasing all the different situations this little bear can handle.

In the top row, you’ve got some real winners. First, there’s Purukuma-san looking like a little magician, waving a sparkler wand while holding a tiny H&M shopping bag. Next to that, the bear is making two heart shapes with its paws, with little pink hearts floating around—perfect for showing some love. Then there’s a super relaxed bear giving a big “OK” sign with its paw, leaning back with a friend. And to cap it off, a very dramatic, teary-eyed bear is crying with a golden “神” (Kami, meaning ‘God’) symbol behind it, which is Japanese slang for something being ‘god-tier’ or ‘epic’.

From Laughter to Goodbyes

The second row keeps the emotions coming. We see a sad Purukuma-san crying, with puffy sound effects written beside it. Then there’s a really interesting one where the bear is split right down the middle, half white and half black, which gives off some serious Monokuma from Danganronpa vibes—a fun and unexpected reference! After that, a very grateful bear is bouncing with joy, surrounded by sparkles and the word “ありがとう” (Arigatou), or “Thank you.” The row finishes with a bear laughing so hard it’s on its back, with “WWW” floating above, which is Japanese internet slang for laughing.

The third and fourth rows are packed with daily greetings and reactions. There’s a bear nodding in agreement with “うん” (Un), the Japanese sound for “yes” or “uh-huh.” You’ll also find a super-motivated bear in a red H&M headband cheering you on with “ファイトー!” (Faito!), meaning “Fight!” or “Go for it!”. Of course, there are stickers for “おはよう” (Ohayou – Good morning) with a rising sun and “おやすみ” (Oyasumi – Good night) showing the bear fast asleep on a comfy pillow. The final row features a bear bowing deeply with “ペコリ” (Pekori), the sound for bowing, a bear relaxing in a red H&M branded cup saying “おつかれさま” (Otsukaresama), a phrase for acknowledging someone’s hard work, a totally flustered bear, and an extremely excited bear shouting “おおおお!” (Ooh ooh!).

H&M and Coccoro: An Unexpected Power Duo

So who’s actually behind this burst of cuteness? On one side, you have H&M, the massive Swedish fashion retailer we all know. It’s a smart play for them. By releasing a free sticker pack, they’re not just advertising; they’re embedding their brand into our personal chats in a friendly, non-intrusive way. Every time you send that little bear cheering in an H&M headband, you’re interacting with their brand. This kind of marketing is brilliant for connecting with younger, digital-native audiences who live on messaging apps. It makes the global fashion giant feel more approachable and fun.

The Creative Force Behind the Bear

On the other side of this collaboration is a company called Coccoro. Now, this is where it gets interesting. Unlike the multinational H&M, Coccoro is a tiny, micro-sized private company based in London. They were just incorporated in 2021 and have fewer than ten employees! Coccoro is the copyright holder for the Purukuma-san character, meaning they are the creative minds responsible for this lovable bear. This partnership is a fantastic example of a small creative studio teaming up with a corporate giant for a project that benefits everyone involved.

This collaboration is truly a win-win. H&M gets a dose of authentic, adorable content that people will genuinely enjoy using and sharing, boosting their brand’s appeal without a hard sell. Meanwhile, Coccoro gets its character, Purukuma-san, featured on a massive platform, gaining incredible exposure through H&M’s global reach. It’s a perfect synergy that highlights a modern approach to branding and intellectual property. For us, the users, we just get to enjoy a fantastic set of free, high-quality animated stickers to make our conversations a little brighter. It’s collaborations like this that keep the digital world fun and interesting.

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