[SILVIA AND THE BAGUETTE] LINE WhatsApp Sticker GIF PNG

SILVIA AND THE BAGUETTE: Fendi Celebrates 100 Years with Adorable Digital Flair

You know, you don’t typically think of high-fashion and chat stickers in the same sentence, but Fendi is here to change that! The legendary Italian luxury house, famous for its stunning craftsmanship and iconic designs, is stepping into the digital world to celebrate its 100th anniversary. And how are they doing it? With an absolutely charming sticker set called “SILVIA AND THE BAGUETTE.” This isn’t just some random collection; Fendi teamed up with the talented artist Tarout to create something truly special. These stickers are designed to be playful and fun, weaving Fendi’s rich history and brand DNA into every single illustration. It’s such a cool and modern way for a classic brand to connect with fans, adding a little bit of luxury and fun to our everyday chats on WhatsApp and LINE.

To commemorate Fendi’s 100th anniversary, “Silvia and The Baguette” stickers featuring art by artist Taro Out are here! Playful stickers rooted in the maison’s DNA will add color to your conversations! ♪ Get them by adding the official Fendi account as a friend & answering a questionnaire! Available until June 4, 2025. *You will be redirected to the provider’s site.

• Title : [SILVIA AND THE BAGUETTE]
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/33984
• Publisher : FENDI
• Copyright : TAROUT | FENDI

• [SILVIA AND THE BAGUETTE]
• FENDI Limited Sticker [Little Silvia]
• A Fendi Project feat. The art of Tarout

A Peek into Silvia’s Stylish World

Okay, let’s talk about the stickers themselves because they are just delightful. The art style by Tarout is so whimsical and full of personality. The collection features a sweet blonde character, Silvia, and her quirky yellow animal companions who seem to represent the famous Fendi Baguette bag. They perfectly capture a range of emotions and messages for any conversation.

In the first row, you get a feel for the set’s charm. There’s a “Thank you!” sticker where Silvia and a little yellow mouse-like friend are bowing with apple slices, which is incredibly cute. Next to it, the same yellow creature looks utterly baffled by a giant watermelon, complete with a question mark—perfect for when you’re just a bit confused. Then there’s a gentle “Good night” sticker (Oyasuminasai in Japanese), with the character peeking from behind a yellow Fendi-esque shelter. The row finishes with a burst of excitement, showing Silvia and a floppy-eared yellow dog exclaiming “Wow!” (Wa~!) surrounded by beautiful pink roses.

The second row keeps the fun going. Silvia, sporting a Fendi-branded shirt, is holding a bouquet of daisies and an actual baguette—the bread kind!—in a sticker that just radiates joy. Her little friend gets in on the action too, holding a giant baguette and a rice ball while cheering “Go for it!” (Faito~!), which is the perfect little boost of encouragement. For a simple and enthusiastic response, there’s a sticker of Silvia giving a confident thumbs-up and a “Yes!” (Hai!). The set wraps up with Silvia and her pup relaxing on the ground, sharing a happy moment with her Fendi Baguette bag right by her side. It’s a lovely mix of Japanese expressions and Fendi’s signature style.

The Strategy Behind the Stickers

Why Would a Luxury Brand Make Stickers?

It might seem a bit unusual at first, but a brand like Fendi releasing a sticker pack is actually a brilliant move. In today’s digital-first world, it’s all about engagement. Stickers are a fantastic way for a brand to become a part of its customers’ daily lives in a very organic and personal way. Instead of a flashy ad, Fendi gives you a tool to express yourself. Every time someone sends the “Thank you!” or “Wow!” sticker, they’re subtly interacting with the Fendi brand. It makes the luxury house feel more approachable, modern, and fun, especially to a younger audience that lives in their chat apps.

A Partnership of Creativity and Commerce

The collaboration noted as TAROUT | FENDI is also really interesting. This isn’t just Fendi slapping its logo on some art; it’s a genuine partnership. Tarout, the artist, brings a unique, whimsical vision to the project, while Fendi provides the theme and its iconic brand elements, like Silvia’s character and the Baguette motif. This joint copyright signifies that both parties have a stake in the creation. Fendi gets authentic, artist-driven content that feels fresh, and Tarout gets to showcase their work on a massive global platform. It’s a perfect example of how art and commerce can come together to create something that benefits everyone. The limited-time availability, requiring users to add Fendi’s official account, adds a layer of exclusivity that is very much in line with a luxury brand’s identity, making the stickers feel like a special gift for loyal fans.