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Suzuchan in a kimono: How a 125-Year-Old Brand Gets a Cute Digital Makeover

Have you ever seen a company celebrate a massive anniversary in the cutest way possible? Well, get ready to meet SUZUHANA! They’re a big name in the world of traditional Japanese kimonos, and to mark their incredible 125th anniversary in 2025, they’ve done something super fun. Instead of just a formal announcement, they released an adorable set of LINE stickers called “Suzuchan in a kimono.” These stickers feature a sweet little character named Suzu-chan, who is basically their anniversary mascot. It’s such a clever and modern way for a company with such a deep history in Japanese craftsmanship to connect with everyone. They’re making tradition feel fresh, fun, and totally accessible for our daily chats. It’s all about celebrating their long-standing heritage with a touch of modern-day charm!

To celebrate 2025, Suzuhana Kimono’s 125th anniversary, LINE stickers featuring the adorable girl Suzu-chan in a kimono are now available! These stickers will make your daily conversations more vibrant and fun. Get them on a first-come, first-served basis by friending the Suzuhana official account! Available until January 13, 2025.

• Title : Suzuchan in a kimono
• Price : Free
• Type : Static
• Region : Japan
• Link : line://shop/detail/33466
• Publisher : SUZUHANA
• Copyright : SUZUHANA CO., LTD.

• Suzuchan in a kimono

Say Hello to Your Newest Sticker Obsession!

Okay, let’s take a closer look at these amazing stickers because they are seriously delightful. The whole set features the character Suzu-chan, a girl with her hair up in a traditional top knot, wearing a variety of beautiful kimonos. The art style is soft, round, and super expressive, making each sticker perfect for conveying a specific feeling in your chats.

A Tour of Suzu-chan’s Expressions

In the top row, the fun kicks off with Suzu-chan in a vibrant green and yellow kimono, giving a cheerful “OK” sign inside a pink speech bubble. Next to her, she’s switched into an orange kimono, winking and giving a big thumbs-up with sparkly stars for extra encouragement! Then we see a more traditional side; she’s in an orange kimono again, bowing politely with the Japanese onomatopoeia “pekori”, which is the sound effect for bowing. To round out the row, she’s absolutely beaming with joy in a pink kimono, holding a giant heart with smaller hearts floating around her. It’s pure happiness in a sticker!

The bottom row is just as useful and cute. The first sticker shows her in a gentle pink kimono, with her hands clasped, surrounded by the words “Arigatou gozaimasu,” which is a polite way of saying “Thank you very much.” After that, she’s ready to start the day in a purple kimono, standing in front of a rising sun with the greeting “Ohayou gozaimasu” or “Good morning.” The third sticker is perfect for the end of a long day. Suzu-chan is in a lovely patterned green kimono, looking content with a small smile, paired with the phrase “Otsukaresama desu,” a common way to say “Thanks for your hard work.” Finally, the set includes a festive greeting on a decorated card, where she wishes everyone “Akemashite omedetou gozaimasu”—a very cheerful “Happy New Year!”

Who’s Really Behind Suzu-chan?

So, who is the mastermind behind this adorable sticker campaign? It’s none other than SUZUHANA CO., LTD. This is the official corporate name for the company that has been deeply rooted in Japanese kimono culture for over a century. They’re the ones who hold the copyright to Suzu-chan and her delightful digital presence. It’s not just some random artist; this is a direct creation from the company itself, which makes it feel all the more special. They are taking direct ownership of how their brand is seen in the modern world, and honestly, they’re knocking it out of the park.

Mixing Old-School Craft with New-School Cool

It’s pretty fascinating when you think about it. Here you have SUZUHANA, a company synonymous with the artistry and tradition of kimonos, stepping into the digital sticker world. This isn’t just a marketing gimmick; it’s a brilliant strategy. By creating Suzu-chan, they’ve built a bridge between their 125-year-old heritage and today’s fast-paced, digital-first generation. These stickers do more than just make conversations cute—they subtly introduce the beauty of kimono culture to a global audience on platforms like LINE. Each sticker, with Suzu-chan in a different colored and styled kimono, is like a mini-showcase of the elegance they represent.

This move shows that SUZUHANA CO., LTD. isn’t just focused on preserving the past. They are actively finding innovative ways to celebrate and share their cultural legacy. They understand that to keep tradition alive, you have to let it breathe and interact with the present. The “Suzuchan in a kimono” sticker set is the perfect example of this philosophy in action. It’s a celebration of a massive anniversary, a promotion of their brand, and a sweet, simple way to share a piece of Japanese culture with the world, one chat at a time.